Sustaining Heritage Through Words: Literary Tourism and the Making of Santiniketan

Abstract

Santiniketan, the cultural and educational hub founded by Rabindranath Tagore, stands as a testament to the powerful intersection of literature, heritage, and place-making. Rooted in Tagore’s visionary ideals of humanism, creativity, and environmental harmony, Santiniketan has evolved into a vibrant symbol of India’s literary and cultural identity. This paper examines how literary tourism has contributed to shaping Santiniketan’s unique identity while promoting sustainable heritage practices. Through its association with Tagore’s works, philosophy, and life, Santiniketan attracts a wide range of tourists, scholars, and cultural enthusiasts who seek immersive experiences in a space where literature and lived environment converge. Events such as Poush Mela and Rabindra Jayanti not only commemorate literary milestones but also support local artisans and communities, fostering inclusive development. The study explores how such forms of tourism sustain intangible cultural assets, contribute to community livelihoods, and reinforce cultural continuity. It also critically addresses the challenges of commercialization and preservation, advocating for a balanced model that honors authenticity while accommodating modern tourism demands. By highlighting the integral role of literary tourism in sustaining the legacy of Tagore and Santiniketan’s cultural fabric, this paper underscores the need for thoughtful policy, community engagement, and ethical tourism strategies that align with sustainable development goals.