Kolhandai Yesu. Shaping The Youth Vote: The Influence of Microtargeting and Personalized Ads In India’s 2024 Digital Election Campaigns. IJARMT [Internet]. 2025 Mar. 4 [cited 2026 Jan. 14];2(2):1216-34. Available from: https://ijarmt.com/index.php/j/article/view/613