Kolhandai Yesu. “Shaping The Youth Vote: The Influence of Microtargeting and Personalized Ads In India’s 2024 Digital Election Campaigns”. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT) 2, no. 2 (March 4, 2025): 1216–1234. Accessed January 14, 2026. https://ijarmt.com/index.php/j/article/view/613.