Rahul Patel, Dr Madan Prasad Shivajirao. “Artificial Intelligence and Strategic Marketing Decisions: A Review of Current Research”. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT) 2, no. 3 (September 18, 2025): 1397–1406. Accessed August 20, 2026. https://ijarmt.com/index.php/j/article/view/1216.