Rahul Patel, Dr Madan Prasad Shivajirao. “Artificial Intelligence and Strategic Marketing Decisions: A Review of Current Research”. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), vol. 2, no. 3, Sept. 2025, pp. 1397-06, https://ijarmt.com/index.php/j/article/view/1216.