MR. RAJESH V, MR. MOHANA T, MRS THANUJA D. An Empirical Study on Consumer Buying Behaviour, insights and pattern on Fast Moving Consumer Goods with Special reference to Bengaluru District. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), [S. l.], v. 3, n. 1, p. 1008–1035, 2026. Disponível em: https://ijarmt.com/index.php/j/article/view/826. Acesso em: 31 mar. 2026.