DHOKANE SNEHAL VIJAY, DR. MORE TARACHAND AMBAR. Effects of Influencer Marketing on Business-to-Business and Business-to-Consumer Sales Outcomes: An Empirical Analysis. International Journal of Advanced Research and Multidisciplinary Trends (IJARMT), [S. l.], v. 2, n. 2, p. 1181–1191, 2025. Disponível em: https://ijarmt.com/index.php/j/article/view/585. Acesso em: 1 dec. 2025.